Guerlain developed a new package in partnership with glassmaker Verescence, for its "Abeille Royale Double R Renew & Repair Advanced Serum."
The product re-launched last year with a new formula—and a new eco-conscious package. The team at Verescence will feature this bottle on display at Luxe Pack Los Angeles.
Formerly a plastic bottle, the serum is now housed in a dual-chamber bottle made of recyclable and ultra-lightweight glass. "The silhouette remains unchanged," the supplier says.
The double-wall glass bottle is an innovation, according to Verescence. "Two identical glass bottles are assembled back-to-back, which required a level of dimensional precision four times greater than a conventional glass bottle," the supplier explains.
In order to push the eco-design one step further, the double serum bottle is made of Verescence’s Verre Infini 20.
This glass is composed of 20% post-consumer recycled glass, which reduces the use of virgin raw materials and CO2 emissions during production. The team at Verescence will feature this bottle on display at Luxe Pack Los Angeles.
Visit Verescence at Luxe Pack Los Angeles—Booth No. B13
Luxe Pack | MakeUp in Los Angeles
Verescence to Highlight Guerlain’s New Dual-Chamber Bottle
Verescence helped Guerlian swap a plastic serum bottle for an innovative eco-friendly dual-chamber design made with PCR glass.
